Tailwind Review & Tutorial (Improve your Traffic from Pinterest)
Are you time poor? Needing a scheduler to help with Pinterest pinning so that you can do other things for your blog? This post is a Tailwind review and tutorial to help you improve your traffic from Pinterest today.
You may have questions about Tailwind app like;
- How much is Tailwind a month?
- How long does a tailwind free trial last?
- Is tailwind worth it?
(If this post contains affiliate links please see our full disclosure policy although I have to say I tried really hard to make it interesting and even I struggled to write it so if you really must read it you can find it here)
How much does Tailwind cost and why use it
So how much does Tailwind app cost?
If you buy a monthly subscription it doesn’t work out as a cost-effective as buying an annual plan.
The monthly subscription is $15 per month BUT you are restricted to 400 pins per month whereas if you go with the Annual plan it costs $9.99 per month with unlimited scheduling of pins.
Actually, there is NO time limit it depends on how many pins you schedule- so it’s FREE up to 100 pins scheduled for Pinterest and 30 posts on Instagram. This will give you a flavor for Tailwind.
There’s no time limit! You can schedule up to 100 pins on Pinterest, and 30 posts on Instagram for free before deciding if a paid plan is right for you. No payment details needed!
I have used Tailwind app for over a year now and it’s great to schedule your Pins so you don’t need to manually pin.
Worried about whether you should be using a scheduler or whether you should be manually pinning?
I do both but only manually pin when I have time I use to pin lots manually for a few months but have reduced this now as I am too busy to keep up the pace.
Tailwind app wrote a blog post where they asked specifically to Pinterest whether manual or scheduled pinning made a difference. As far as Pinterest is concerned there is no difference between them. But I have found that reducing manual pinning reduced my reach on Pinterest.
You will see from my Exact strategy to increase my Pinterest Traffic that I manually pinned and used Tailwind app.
If your account is stuck in the doldrums I recommend implementing a manual pinning schedule for a few months so that you can gain exposure then taper it down- your reach on Pinterest will reduce there is no doubt about it.
I went down 700k monthly impressions to hovering around 400k now Monthly impressions don’t really mean much and I am not sure why Pinterest feel this is a worthwhile metric. to show people. My traffic is increasing for this blog but my monthly Impressions are reducing!
How do I schedule on Tailwind app
- I set it up for a four-week schedule – I would love to set it up more frequently but I just don’t have time.
- I make sure my group boards are still performing well and only pins to the best ones
- I pin to lots of my own keyworded own boards
- I use Pin inspector to figure out which pins are doing well see the picture below comparing both Pinterest Analytics for best pins and Pin Inspector
- Create board lists to pin too
- Add pins without scheduling them a day apart to Group boards- if you don’t use the time delay on each pin then you need to make sure you only pin to group boards that allow more than x 1 pin per day – I make sure that my group boards allow at least x 3 pins per day so that if there are duplicates in one day I am not breaking the board rules.
( there is no way to do this for a group of pins you have to individually schedule each pin and it can be a pain if you have lots to schedule)
What I don’t do using Tailwind
- Use Smartloop – as soon as I started using this feature my Pinterest account took a definite dive – my monthly impressions tanked! Now maybe I didn’t give it enough of a try. I found it quite complicated to set up so I decided to ditch it especially as you have to pay extra for adding pins past 250 per month- that sounds like a lot but believe me, once you add a few pins it gets eaten up really quickly.
- If you want to learn how to use Smartloop this post gives you a good insight.
- Pin to Tailwind app tribes – you get 5 free tribe memberships and you can submit 30 pins – I must admit I haven’t really given this much of a trial if I remember when I am scheduling new pins I will pin them to tribes but then you have to go and remember to pin from those tribes.
- Set up a schedule using the smart schedule – I have actually include times that I have picked out with the recommended times on Tailwind app this is one tip from Potpiegirl What to do now 2019.
- Use the scheduler to pin each pin a day apart. I tried this and just decided it was too much hassle as you need to make sure any new pins are scheduled at the same time too and it was totally confusing to remember what was scheduled when. I prefer using the add to schedule then shuffle queue method.
So here is a walkthrough of what I do with my account on Tailwind.
If you sign up for the
as this will be the best overall value.
Figure out which boards you should pin too – step 1
Let’s take a step back and figure out how you join group boards as I said in one of my previous post
You should spy on other top bloggers in your niche to see which boards they are pinning to make a note of which ones because there will be some commonality between them. Why because they will have figured out which are the best boards to join and pin too.
When you have joined group boards you should see them on your Tailwind app under Insights > board insights.
Next, you want to unclick secret boards and regular boards so you are only left with group boards on the far left.
Next, click on Engagement score at the top so it orders your boards with the highest at the top and makes a note of the best 10 then do the same with Virality score again making a note of the best 10.
Most of the time these to lists will more or less match.
This is a great tip from the fabulous duo at Breakingtheonepercent course on how to create viral Pinterest images
Tailwind app is actually calculating the scores for Virality and Engagement by the lifetime repins and lifetime board pins not the quality of the board at THIS moment.
So you should also cross-reference your board list from above by assessing the board quality now so
Divide the number of repins in the last 7 days / number of pins in the last 7 days.
So if your result for any boards is less than 1 should you still post to that board?
You only want to post to high-quality boards! People.
Pro tip- don’t forget to have plenty of your own group boards to they should be the ones you pin to first and make sure you have a broad topic tapering down to a more niche board
Lets take Crafts as an example – you can have a look at my Pinterest account for my new blog smartpennieslife here for more examples.
Crafts top board > Crochet boards > Crochet blankets boards
Make sure they are all key-worded well for SEO and when you start pinning with a new pin follow the order above.
So pin to Crafts first then Crochet then Crochet blankets if you have a post on say 5 best crochet blanket patterns.
Pinterest needs to learn what your pin is about- ok, let’s get back onto topic.
Set up board lists for each defined category – step 2 ( DIY / blogging)
The great thing about Tailwind app is that you can set up board lists for pinning to so that when you have a few pins on a topic you want to pin to say 10 group boards you don’t have to sit and individually add the group boards to each pin in your draft section in Tailwind app.
Tailwind app allows you to create board lists and I suggest you create a list for each category on your blog. This will allow you to add them as a collective to each pin.
So when you are setting up board lists make sure if you are just using the shuffle function and not setting up a set interval between pins then you should make sure you only have group boards that allow at least a maximum of 3 pins daily so that you don’t break the board rules by pinning too much to each board daily.
I will explain what shuffle function is further down.
Add pins to my posts – step 3
There are various ways to add your Pins to Tailwind app. Pinterest does like to see pins uploaded directly from your Website as well as from Pinterest.
So what I tend to do and maybe I will mix this up is that I add all my pins for scheduling onto my post as the final thing I do then hit publish.
Once I publish my post I will save each of my pins from my website to my top level board on Pinterest.
It is also worth testing whether or not you should just upload directly to Pinterest for your pins and uploading directly to Tailwind app as well would make a difference.
If you want info on AB testing to have a look at this post
According to Tailwind app Pinterest wants FRESH pins from content creators that means we should NOT be continually repining our own Pins. Does that mean Manual pinning is dead?
The good thing about Tailwind app is that once you have added your new Pins to Pinterest ( these are fresh then uploaded them to Tailwind app ) they still stay FRESH.
Tailiwind app pinning doesn’t create repins so they are always viewed as fresh from content creators.
Yes, we should be the person pinning NEW content first –
1- You as a content creator need to pin your pin FIRST to Pinterest rather than repining it
2- Pinterest will prioritize the pins saved by the owner of the website
3- Followers can and should also repin your pin or pin directly from your website – this signals to Pinterest the content is worth distributing.
Pin my post pins once they are published to my Pinterest account- Step 4
Once I have uploaded by pins to Pinterest which is quick using social warfare plugin.
And saving them to the relevant board for this one it would be social media tips, I then bulk upload them using the Tailwind app uploader which is chrome extensions so that I can upload them in bulk.
I will then add them to my schedule by bulk adding the relevant board lists to this box see below. I will then schedule them and the next most important thing is to make sure you SHUFFLE your queue as you don’t want them going out one after the other to your boards otherwise this looks spammy!
Pro- tip if you forget to add a board say one of your own and you want to add it high up in your queue then you can use the right and left buttons on the keyboard to move up and down your board lists.
Other ways to schedule your pins – step 5 from your post and does it make a difference.
There are other options to add your Pins to Pinterest these include:
- I add them directly from my post once its published
- Add them directly to Tailwind app – if you do this they will have the added benefit of choosing different descriptions that the ones you have added to your website when you upload them to WordPress because you have to add each description to each pin on Tailwind app.
- Add new pins directly onto Pinterest using their uploader- confession I do find this somewhat cumbersome especially if I am adding multiple pins – again you can change out the description and make it different to your website one.
Analyzing your results using Pin Inspector step 6
A quick note about Pinterest Analytics in order to see them you need to have set up your account as a Business account and also make sure you have rich pins set up.
Post on how to set up your Pinterest account.
Once you have your account set up it may take a couple of days before you can see your analytics in Pinterest.
In terms of Pinterest Analytics, the only really relevant metric you should really look at are your clicks.
Here is an example from my new website at
You will want to go into activity from your website which is the last option on the Pinterest Dashboard and then click as above on your clicks you will also have a list of top pins by click and you can then see which ones are driving your traffic to your website.
This is also useful by looking at the top boards for click this is my top boards notice how they are my own boards plus a group board I also run.
Use this list to help with constructing your board list too.
Tailwind app does give you some good insights but you need to be careful when you analysis your board insights to help find your most popular and engaged group boards to pin to.
When you look at Tailwind app analytics board insights understand that you are looking at is the Virality or engagement score for the full lifetime of the board not how well the board is performing that week.
To see the Quality of the board over the last 7 days this is what you need to do.
- So for the top board on my insights has a virality score of 9.6
- Repins in the last 7 days was 480
- New pins added in the last 7 days is 87
- So the repin rate over the last 7 days is 480 / 87 = 5.5
- This figure is the quality of your group board
Tailwind app does not do this for you so will have to calculate this for each of your boards.
Repin rate of less than 1 forget it it’s not worth pinning too.
Another way to determine the value of your Group boards is to go to Pin Inspector and analysis by Individual Board how well the repin counts are in Pin Inspector.
Having done ( it can take a while ) this with my own group boards leaves me to
Blogging group boards – 7
Craft group boards – 4 – this one I was surprised by I thought I would have more craft group boards but then a lot of them have lots of contributors.
Reschedule your best pins plus adding new pins step 7
OK, so now you have your board lists sorted with your best group boards.
Next, go to Pin inspector and see which pins are doing really well. You will want to send the best ones back to draft to set up your schedule using your new board lists.
I only schedule a month at a time because of time constraints but if you really want to be on the ball schedule your pins each week.
Look at each of your group boards and continue to evaluate which ones are doing well over the seven day period and update your list each week along with adding your best pins each week.
You should also manually pin as well but don’t forget only pin your repin pins from other people don’t repin your own pins. ( IE. your pins that have been pinned by other people )
Let me know how it goes?
If your curious (or in a hurry ) If you would rather not have to deal with all this Pinterest stuff I now have an option to work with me to set up or maintain your Pinterest account here.
Wow, this has turned into a mega post!
Hope you liked my rundown of Tailwind app and how I schedule pins to it.
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